Sellers: Why Your Agent Should Use Online Advertising

In this day and age, everything is done on the internet, from shoe shopping to grocery shopping and now even, buying homes, sometimes sight unseen. While we do not recommend buying a home online without seeing it, we do however recommend online advertisement for your property. 

 

Newspaper and word of mouth advertising is no longer the most cutting edge way to ensure that your property is being seen by enough prospective buyers. We believe that the proper online advertising will allow you to sell your home at the price you want, and in a timely manner. 

With online advertising, the most important aspect are the photos of your property. You only get one shot to make an impression, so the photos should put your property in its best, yet realistic, light. Making sure your agent hires a professional photographer, as opposed to using cell phone photos, is extremely important. With that said, knowing these photos will be published across the internet, you will want to remove any personal items or photos you don’t want strangers seeing. 

To give you an idea of the various online platforms your property will be on in order to get the proper exposure, we have listed a few below: 

  1. Multiple Listing Service
  2. Zillow
  3. Trulia
  4. realtor.com
  5. Social Media platforms such as Facebook and Instagram

We believe that online advertising should also work in conjunction with old school advertising, such as mailers to the local neighborhood, and local newspapers. By using both internet and old school methods, you are expanding your reach out to a larger audience. 

Head over to our contact page if you would like more information about our marketing campaign we provide each of our listings and our professional photographer’s portfolio.